A life well lived, that’s our goal for all Canadians. Everything we do at Norwell is to improve the daily lives of all Canadians. With our strong foundation and legacy, we’ve become a trusted partner you can rely on.


WE work to earn the respect and trust of our consumers, health care professionals and business partners

WE are recognized as a collaborative and valued partner by our stakeholders

WE are insight driven and innovative in our approach

WE are agile and responsive

WE bring to market clinically proven, effective and generally well tolerated self-treatment OTC solutions

WE focus on helping Canadian’s care for themselves, their families, and their communities

WE focus on priorities and manage proactively to deliver our promises


We will help Canadians self-treat their health & wellness needs with trusted, clinically proven OTC solutions.



  • 1983

    Pharmascience Inc

    Pharmascience Inc, a Canadian privately-owned company, is founded by two Montreal pharmacists

  • 1983

    Rhinaris® & Secaris® Launch

    Rhinaris® - Helps moisturize and lubricate dry and stuffy noses.
    Secaris® - Used for the temporary relief of dryness and irritation within the nose

  • 1993
    Cromolyn Launch

    For the prevention and relief of the symptoms of seasonal allergic conjunctivitis (ophthalmic solution)

  • 2009

    Lax-A-Day®, Electrolyte Gastro® & Zap® Launch

    Lax-A-Day® - For the gentle relief of occasional constipation
    Electrolyte Gastro® - Used to restore body water and minerals (oral rehydration solution)
    ZAP® - For complete head lice treatment (insecticide-free)

  • 2011
    Cystoplus® Launch

    For the symptomatic relief of burning and stinging associated with cystitis in adult women

  • 2012

    Prospan® by Helixia® Launch

    Used as a cold remedy. The #1 Pharmacist recommended for kids and one of the top selling cough syrups in Canada

  • 2015
    Hemovel® Launch

    Helps relieve the symptoms associated with hemorrhoids, in a convenient pill format

  • 2017

    Esenvia® Launch

    Relieves signs and symptoms of Chronic Venous Insufficiency (CVI) / Varicose veins

  • 2021

    Helixia® Natural Defense® Launch

    Helps prevent & reduce the frequency of recurrent upper respiratory tract infections in children

  • 2022

    Norwell Consumer Healthcare Launch

    New division carved out of Pharmascience Inc with a focus on growing portfolio of OTC brands

These products may not be right for you. Always read and follow the label.
† Pharmacy Practice + Business and Profession Santé 2021 Survey on OTC Counselling and Recommendations (re: pharmacists).
Helixia is a registered trademark of Pharmascience.
Prospan® is a registered trademark of and is manufactured by Engelhard Arzneimittel GmbH & Co. KG.


David Bloom
David Bloom
General Manager, Norwell Consumer Healthcare Inc

David is a results-driven leader recognized for his ability to build high-performing teams and grow consumer brands in the Canadian market. He enjoys working with his team seeking new growth opportunities and solutions to business challenges. Through his marketing and sales career at Unilever, Johnson & Johnson, Pfizer Consumer Healthcare, and Pharmascience he has worked on many brands Canadians trust in their daily lives and has experience working with most Canadian retailers. David loves spending time with his family, hiking and playing hockey.

Stephane Langevin
Stephane Langevin
Senior Marketing Director

Stéphane is the Senior Marketing Director, responsible for the commercialization of the company’s product line. Stéphane is a strategic executive recognized for his leadership and his ability to build creative and profitable business. He has in-depth knowledge and areas of expertise that include brand management, consumer sales, and marketing as well as start-up operations. With more than 20 years of consumer healthcare experience, he has worked in large companies such as Johnson & Johnson, Schering-Plough and Sanofi.

Jessica Turcotte
Jessica Turcotte
Director, Business Development and Strategy

Jessica is the Director of Business Development and Strategy, responsible for identifying, assessing and developing new growth opportunities within our current business as well as through in-licensing and acquisition. Jessica is a well-rounded leader with 15+ years of experience benefiting from a successful commercial background and an in-depth knowledge of the consumer healthcare industry. She is known for her keen eye for business, forward thinking and ability to quickly mobilize teams to achieve goals. She previously held various commercial and strategic roles, notably with Pharmascience, Paladin Labs and as an independent consultant leading multiple brands, new launches, product evaluations and planning across various categories and channels.

Paula Gaudet
Paula Gaudet
Senior Manager, Commercial Strategy and Operations

Paula Gaudet is the Senior Manager of Commercial Strategy and Operations, who is responsible for leading the execution of key strategic initiatives and delivering operational efficiencies for Norwell. Paula has over 20 years of experience in sales, sales strategy, operations and revenue management in the consumer health care and consumer packaged goods industry. She has a passion for synthesizing category, consumer, and customer insights into actionable strategies to deliver profitable growth. She has a strong track record of success across many categories and tier-one brands, while working at companies including Johnson & Johnson, Pfizer, and GlaxoSmithKline.

Marc-Andre Roy
Marc-Andre Roy
Senior Retail Director & Corporate Account Manager

Marc-Andre is the Senior Retail Director & Corporate Account Manager at Norwell. His role is to integrate sales and marketing business strategies in order to see them executed at retail, mainly in pharmacies. With several years of experience in the pharmaceutical industry, including Pharmascience, Pendopharm and Johnson & Johnson (MCH), he has participated in the launch of numerous over-the-counter drug products on the Canadian market thanks to his expertise in the distribution and implementation of market. Marc-Andre enjoys practicing his favorite sports such as hockey, downhill skiing, hiking and golf. He is also a travel enthusiast.

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